FJA Research and Education Foundation Partners with AMPLIFY to Launch Statewide Public Education and Communications Initiative
Landmark Partnership Will Focus on Public Education, AI Visibility, Earned Media, Digital Advocacy, and Statewide
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SARASOTA, Fla., Sept. 18, 2026 (GLOBE NEWSWIRE) — The FJA Research and Education Foundation announced a major strategic partnership with AMPLIFY to lead a long-term statewide public education and communications initiative, which will formally launch at next week’s FJA Masters of Justice event at the Ritz-Carlton, Sarasota.
AMPLIFY, a DOUBLE EAGLE FJA sponsor, will help lead a statewide education and communications initiative for the FJA Foundation to strengthen public understanding of civil justice in Florida and counter misinformation about the role civil trial lawyers play in seeking justice for the wrongfully injured.
The initiative represents one of the most ambitious public-facing communications efforts ever undertaken by a legal education foundation in Florida, combining strategic communications, earned media, AI optimization, video storytelling, digital advocacy, social media amplification, and long-term public education infrastructure into a single integrated campaign.
At the center of the initiative will be the development and rollout of a new Foundation website and statewide communications platform designed not only to educate the public, but to ensure the Foundation’s message reaches audiences where they increasingly consume information today — across digital media, social platforms, conversational AI systems, video platforms, and modern search ecosystems.
“This is not a traditional communications project, and we were not looking for a traditional communications partner,” said Laurie Briggs, Board Chair of the FJA Research and Education Foundation. “The depth and scope of what we are building together is truly unparalleled for a Foundation initiative of this kind. Public education today requires far more than simply publishing information online. It requires visibility, strategic distribution, emotional connection, and an understanding of how people actually consume information in 2026. AMPLIFY understands that better than anyone we spoke with.”
The partnership comes at a time when public understanding is increasingly shaped by algorithms, short-form media, social platforms, and AI-driven search tools rather than traditional institutional messaging alone. Foundation leadership said the initiative is designed for that changing environment, with a focus on reaching Floridians where they already seek information and building the Foundation into a trusted, accessible voice on civil justice and consumer protection.
“No matter how important a message may be, it has no impact if nobody sees it,” said Matthew Hughes, Chief Brand Ambassador, AMPLIFY. “Today, public education competes against distraction, political noise, shrinking attention spans, and rapidly evolving AI systems that increasingly shape how people discover and understand information. The organizations that break through are the organizations that understand the relationship between message, medium, visibility, and trust. That is exactly what this initiative is designed to do.”
The initiative will begin immediately, with the Foundation’s first major digital and public education rollouts scheduled over the coming months.
About the FJA Research and Education Foundation
The FJA Research and Education Foundation is an organization dedicated to increasing Floridians’ understanding of the importance of constitutional rights, the civil justice system, and the critical role trial lawyers play in protecting both.
FJA Contact:
Kriss Vallese
Marketing Director
Florida Justice Association
Email: KVallese@MyFJA.org
Phone: (850) 521-1054
About AMPLIFY
AMPLIFY is a specialized legal marketing and communications agency built for the rapidly changing way people find, evaluate, and choose law firms. With a team based across Boca Raton, Miami, New York and New Jersey, San Antonio, Minneapolis, and Montreal, AMPLIFY brings together strategic PR, earned media, social media, digital strategy, and AI optimization to help law firms and legal organizations build authority, tell more compelling stories, and increase their visibility wherever their audiences are looking for information.
For more information, visit https://www.amplifylaw.ai/.
AMPLIFY Contact:
Bridget Mercuri
Public Relations and Earned Media Director
AMPLIFY
Email: bridget@amplifylaw.ai
Phone: (908) 612-3515
