SWAC, Triple B Media and Gray Media Team Up to Broadcast Events Free Over the Air
The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media are collaborating to broadcast live SWAC athletic events for free over-the-air on Gray Media's local television stations in markets including Huntsville, AL, expanding viewer access to conference sports.
Huntsville Decatur, AL, October 20, 2026 —
The Southwestern Athletic Conference, Triple B Media and Gray Media are collaborating to broadcast live SWAC athletic events free over the air on Gray Media’s local television stations, a partnership intended to expand access to conference sports.
The broadcasts are planned for Gray Media stations in markets that include Huntsville, Alabama. The information provided does not identify other markets or specify which athletic events will be shown.
The arrangement brings together the conference, Triple B Media and the television company to make live SWAC events available through local broadcast stations without a charge to viewers for the over-the-air broadcasts. The available details do not state whether the events will also be carried through other platforms or whether viewers will need any particular equipment or service to watch.
Specifics about the partnership remain limited. No start date, broadcast schedule, number of events, participating station names or length of the collaboration were provided. The financial terms of the arrangement were also not stated.
The collaboration is described as a way to expand viewer access to SWAC athletic events. Further details about which sports or matchups will be included were not provided, so the scope of the broadcasts cannot be determined from the available information.
For now, the stated plan is that Gray Media’s local television stations in markets including Huntsville will carry live SWAC events over the air at no cost to viewers. The three organizations involved are SWAC, Triple B Media and Gray Media.
Story summarized from the original created by Carl Prather on www.waff.com, see more information here.
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